PASSME aims to improve the passenger air travel experience, and reduce door-to-door air travel time in Europe by up to one hour. Digital technology is playing a major role in achieving these aims through the development of a Passenger Forecasting System, and a PASSME personalised app.The recent European Conference on Cognitive Ergonomics (ECCE) at the University of Nottingham (UNOTT) focused this year on simulation, visualization and digital technologies, so was a perfect opportunity for PASSME partners to present their research and learn about developments in the field.
PASSME partner Neil De Joux presented “Towards Understanding Information Needs and User Acceptance of Mobile Technologies to Improve Passenger Experience in Airports”. Neil presented some preliminary PASSME results, which explored current attitudes towards airport travel and navigation. It also explored how passengers search for information in an airport environment.
This research supports PASSME work to develop apps to improve the passenger experience through tracking passenger movements and physiological responses, as well as providing them with timely information throughout their journey. The goal of this is to keep passengers up-to-date with their journey, enhance wayfinding, and allow passengers to more effectively and efficiently organise their journey from the terminal entrance through to leaving their destination terminal.
Before this app is developed, however, it is important to understand users’ needs and motivations, to ensure that the app is useful and user-friendly. In his presentation, Neil stated that an app’s success doesn’t rely solely on its technology and capacities, but also on a sound understanding of existing user attitudes.
Neil presented the results of a recent PASSME survey which aimed to determine passenger attitudes to the airport experience as well as to technological advances designed to improve the passenger airport experience. One of the most interesting results Neil presented was that passengers trust information from an official source (wall signs and airport staff) rather than information that requires their own input or interpretation of information given to them (map reading and personal information search). This is very relevant to the development of PASSME apps.
The UNOTT team will present updates on this research at future ECCE conferences, which focus on cognitive ergonomics and human technology interaction.
You can read the paper associated with this conference here.