This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 636308.

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Ryan Ghee of Future Travel Experience examines the hurdles both airports and airlines must overcome to encourage passengers to avail of their individual travel apps.

Woman texting on mobile phoneOne of the key challenges is to remain relevant in a rapidly changing technology environment, where the onus is on airports and airlines to convince passengers that their app is too good to ignore.

The article can be read in full here.

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